Hashtags are a great way to draw some attention to your Instagram posts and have been around for awhile now. Did you know there were banned hashtags? These are hashtags that Instagram users have reported because the posts they were used on violated Instagram community guidelines. You do not want to use the banned hashtags […]

Please listen, this is important. I’ve said it before and I will say it again. You do NOT have to be on EVERY social media channel. You don’t. It is much better to be on 2 or 3 and do a really good job then to be on 5 and not be great on them […]

A common question among business owners is “Why do I need a website when I have a Facebook page”? Websites can be expensive while a Facebook page is free. Every penny counts when you are running a business so why should you invest in a website? I get it. I had the same concerns. Should […]

Accidental unsubscribe, or the forwarded unsubscribe, can be minimized if you follow these suggestions. You want your email to be forwarded and be seen by as many people as possible. What you don’t want is for a recipient of a forwarded copy of your email to think it is spam and unsubscribe. This accidental unsubscribe […]

There are so many sites out there, what level of social media involvement is enough? With social sites such as Facebook, LinkedIn, Instagram, Pinterest, YouTube, and Twitter, where do you start? And once you start, how many do you need to be on? What is the level of social media involvement that is required to […]

Social media mistakes happen, and sometimes they happen to the best of us. Here are a collection of social media mistakes made by some of the largest corporations. The goal of this article is not to make fun, but to demonstrate that even they make mistakes. You will too. It happens some times. Please Note: […]

Growing your email list may be one of the most daunting tasks associated with email marketing, but it does not need to be as difficult as you may think it is. In truth, your customers already like you so all you need to do is ask. But how do you ask? Here are 7 ways […]

85% of consumers research a product or service online before buying something. 92% of Business to Business companies research online prior to making a purchase decision. They also go on their preferred social media channels and ask for other’s opinions. They talk to friends, family members, and colleagues. All of this conversation about you and […]